Matsusaka beef is one of the most famous kinds of beef within Japan and the world. It is often said the GLOBAL BRAND, also the BEEF-ARTWORK. In Matsusaka city, there are many beef specialty restaurants, bistros, steak and barbecue shops. SUKUYAKI is the most popular japanese beef cuisine. 2nd is SHABU SHABU, probably 3rd is BEEF STEAK.
Horumon-barbecue is not recommended to foreigners. Because, Horumon is a food made from beef OFFAL. But, it may be inexpensive as a SNACK.

Matsusaka beef is a heifer ( undelivered cow ) which was bred for about 3 years in the specified area of Matsusaka Region. Delivered cow and bullock can not be called it.
They are fed on natural feed such as barley, wheat bran, grass, and good water. When their appetite has fallen offf, they are given BEER to stimulate their eating. Also they receive body-massages with straw-brushes after being sprayed with SHO-CHU ( distilled beverage, liquor ).